Selected Experience
More than twenty years in four parts: at the software vendor, in international leadership inside a luxury group, building a product company of my own, and today in independent advisory.
- 20+
- years in SAP and retail technology
- €25M+
- technology portfolio owned
- 10+
- luxury Maisons on one shared platform
- 10+
- SAP systems in one S/4HANA programme
- SAP AG
- former consultant, 2001–2007
Career path
Four parts, each with a job of its own: foundation, leadership, entrepreneurship, independent advisory.
2001 – 2007
SAP AG
Senior Business Consultant — SAP Retail & Fashion
Consulting at the software vendor. Store processes, POS integration and the join between AFS and Retail — where fashion logic and retail logic meet. These years built the functional and technical foundation for everything that came after.
- Systems
- SAP Retail and IS-Retail · AFS–Retail integration · MM, SD and master data · ALE and EDI · SAP Retail Store, Store Engine and POS Data Management
- Sectors
- Department store · fashion · grocery · oil and gas
2007 – 2018
Richemont
Head of Retail Technology, CRM & eCommerce
Eleven years of international ownership on the client side. Maisons with landscapes of their own became one shared SAP Retail and omnichannel platform for more than ten houses — commerce, CRM, customer service and contact centre on the same foundation rather than beside it. The defining programme of those years was DARE.
- Systems
- SAP Retail omnichannel · commerce · CRM · customer service and contact centre · integration architecture · master data
- Maisons
- Cartier · IWC · Piaget · Montblanc and others
2019 – 06/2021
EarlyBeep
Founder & Managing Director
EarlyBeep marked the beginning of the entrepreneurial chapter: an app that enabled people to arrange shared sports and leisure activities. As founder, Markus Krupp was responsible for building both the company and the digital product – from funding and the business model through product strategy, architecture and UX/UI to development, operations and go-to-market.
- Entrepreneurship
- Funding · business model · product strategy · go-to-market
- Product & technology
- Architecture · UX/UI · development · testing · release and operations
- Teams
- Geneva · Lisbon · Cluj
since 06/2021
FirstRetail Consulting
Founder & Principal Consultant
Independent CIO and enterprise architecture advisory, without an implementation business. SAP S/4HANA transformations, target architecture and architecture governance, retail, POS and omnichannel landscapes — and the question of how the enterprise core and the digital customer experience fit together. Currently architecture work in a consolidation of more than ten grown SAP systems.
- Systems
- SAP S/4HANA · target architecture and architecture governance · Fiori and UI5 · SAP BTP · integration and data architecture · decision, product and release governance
- Setting
- Swiss retail group, live engagement, not named
Signature Transformations
Three programmes that show the work most clearly.
2010 – 2018
DARE – Boutique of the Future
Richemont
DARE connected the physical boutique with the digital customer experience. For Cartier and other Maisons, it created a new interaction between personal advice, digital product information and the operational retail systems.
At its heart was the Digital Tray, conceived by Markus Krupp. It connected the physical product presented in the boutique with the digital systems, making product information, availability and additional content immediately accessible during the client conversation.
The concept formed part of a broader SAP Retail and omnichannel transformation: eleven luxury Maisons operated on one shared SAP platform with a common template and governance across the group. Retail, commerce, CRM and customer service were integrated on the same foundation.
The programme reduced integration effort by 30 per cent.
2002 – 2006
Karstadt Enterprise Solution
Karstadt
A full SAP R/3 Retail implementation with ownership of the store processes. MM, SD and POS, the integration of the AFS module, retail master data and the external interfaces.
current
S/4HANA consolidation
Swiss retail group
More than ten grown SAP systems are being brought onto one shared S/4HANA platform while retail operations continue. Target architecture and governance, Fiori and UI5, SAP BTP, integration and data architecture, plus product and release governance.
Selected project experience during my time at SAP: Karstadt, Lidl & Schwarz, HUGO BOSS, El Corte Inglés, adidas, ECCO, Suning and Breca Brummel.
The companies and brands named here stand for historical project experience, not for current client relationships or endorsements.