Selected Experience
Three programmes that show what the decision actually was in this kind of work — and what it changed.
- 20+
- years in SAP and retail technology
- €25M+
- technology portfolio owned
- 10+
- luxury Maisons on one shared platform
- 10+
- SAP systems in one S/4HANA programme
- SAP AG
- former consultant, 2001–2007
Three programme eras
Twenty years in three parts — where the work happened, on which systems, and in what role.
2001 – 2007
SAP AG
Senior Business Consultant, SAP Retail & Fashion
Consulting at the software vendor: SAP Retail, IS-Retail, AFS and FMS implementations across Europe and Asia, for department store, fashion, grocery and oil and gas clients. This period also produced the first integration of the fashion module into a full R/3 Retail implementation.
- Systems
- SAP Retail · IS-Retail · AFS and FMS · MM · SD · POS integration · Store interfaces and store engine · SAP Retail Store · POS Data Management (PIPE) · ALE and EDI
- Selected clients
- Karstadt · Lidl & Schwarz · HUGO BOSS · El Corte Inglés · adidas · ECCO · Suning · Breca Brummel
2007 – 2018
Richemont
Business Area Manager Retail, then Head of Retail Technology, CRM and eCommerce
Eleven years on the client side of an international luxury group. Separate Maisons with landscapes of their own became one shared SAP and omnichannel platform for more than ten houses — with commerce, CRM and customer service on the same foundation rather than beside it.
- Systems
- SAP Retail omni-channel · CRM · commerce · customer service and contact centre · integration architecture · master data
- Maisons
- Cartier · IWC · Piaget · Montblanc and others
since 2019
EarlyBeep, then FirstRetail Consulting
Founder and principal consultant, currently enterprise architecture in an S/4HANA consolidation
First a digital consumer platform of his own, with distributed engineering teams in Geneva, Lisbon and Cluj — from product strategy through to deployment. Advisory without an implementation business since 2021; currently architecture work in a programme consolidating more than ten grown SAP systems onto one S/4HANA platform.
- Systems
- SAP S/4HANA · Fiori and UI5 · SAP BTP · identity · data architecture · product and release governance
- Setting
- Swiss retail group, live engagement, not named
Names, context and limits
Selected previous delivery experience includes Richemont and more than ten luxury Maisons, including Cartier, IWC, Piaget and Montblanc. During his time at SAP, Markus Krupp worked for organisations including HUGO BOSS, adidas, Karstadt, Lidl & Schwarz, El Corte Inglés, ECCO, Suning and Breca Brummel. These names describe previous professional experience and do not constitute endorsements or current client relationships.
From that period, in detail
HUGO BOSS, 2002 – architecture of the SAP Retail–AFS interface for fashion retail operations while working at SAP.
Every name here stands for historical delivery experience from completed programmes. None of them is an endorsement or an indication of a current client relationship. I do not display logos; that would need a permission I do not have.
Every figure on this page traces to a line in my CV that I can explain in conversation.